Atlanta, U.S., September 1, 2026 - Quortex, the intelligent video technology company carved out from Synamedia by Lumine Group, today announced that Odisha Television Network (OTV), the leading regional broadcaster in East India, has selected Quortex to replace its legacy hardware with advanced video processing software. Under the agreement, Quortex will manage OTV’s end-to-end on-premises network and power its evolution to IP.
OTV is Odisha’s largest broadcast and digital media network, reaching 45 million Odia speakers worldwide across satellite and digital platforms.
The broadcaster is now live with encoding, multiplexing, and scrambling using Quortex’s virtualized Digital Content Manager (vDCM), a software-centric, cloud-native video processing and delivery platform. OTV is also using Quortex’s Video Service Manager (VSM) to centralize the configuration and control of its complex video distribution workflows.
“Partnering with Quortex delivered a seamless migration to a future-proof software platform,” said Litisha Panda, Head of Business at Odisha Television Network. “We gained immediate operational efficiency and complete peace of mind knowing Quortex is managing our broadcast operations.”
Elke Hungenaert, Head of Products at Quortex, added, “Odisha Television needed a partner who could support them locally, at scale, and around the clock. By transitioning their video processing from hardware to software, we’ve established a flexible foundation that supports their critical business needs today and scales for the journey ahead.”
Additionally, the Quortex Global Network Operations Center (GNOC) in Bangalore is providing OTV with 24/7 premium technical support, including proactive maintenance and incident management across its entire network infrastructure, including third-party components.