Tune enables broadcasters, Pay-TV operators, and streaming platforms to monetize streaming with dynamic ad insertion across SSAI and SGAI workflows, while enforcing complex distribution rights across live and on-demand services. It is a powerful content substitution engine enabling dynamic ad insertion, sports blackout enforcement, and channel origination for streaming. Built-in analytics provide visibility into ad impressions, fill rates, and revenue, helping identify monetization gaps and reduce inventory loss.
Tune turns monetization challenges into revenue opportunities.
Maximize streaming monetization.
Maintain full control.
From ad decisioning to rights enforcement, Tune gives you full insight and control over how every stream is monetized.
Increase ad fill rates and reduce revenue loss.
Tune delivers targeted advertising across live and on-demand streaming using server-side ad insertion. It combines ad decisioning optimization and content substitution to maintain high fill rates during peak events, reducing unserved ad impressions and maximizing monetization. Ad prefetching prepares decisions ahead of breaks, smoothing request loads and ensuring consistent ad delivery at high concurrency.
Ensure compliance with complex rights agreements.
Tune manages complex distribution rules automatically across live and on-demand services. It enables blackout enforcement and alternate content substitution based on geography, device type, or contractual policies. This ensures compliance with sports rights agreements and avoids contractual penalties without adding complexity to the workflow.
Gain full visibility and control over monetization.
Tune provides operational and business insights across the monetization chain. It enables teams to detect failures, understand revenue loss, and act in real time. Metrics such as ad insertion success rates, ad server timeouts, and inventory loss reveal where monetization breaks down and how to optimize performance.
Core capabilities.
Stitch personalized ads into live and VOD streams at the individual viewer level via server-side manifest manipulation. Tune supports HLS TS, HLS CMAF, and DASH CMAF workflows, with proven integrations with Google Ad Manager and Freewheel, and broad compatibility with any VAST 3.0/4.2 or VMAP 1.1 compliant ad server.
Maximize fill rates at peak concurrency through SCTE-35-aware prefetching, which spreads ad requests over time to prevent decisioning timeouts during audience surges. Automated ad transcoding eliminates creative miss as a source of inventory loss, for both direct and programmatic campaigns.
Enforce content distribution rights in real time based on location, device type, and audience targeting criteria. Tune integrates with POIS systems via SCTE-224/SCTE-250 and proprietary interfaces and prioritizes blackout enforcement over other substitution workflows when rules conflict.
Configure multi-placement routing rules by device, geography, and inventory type to serve the right experience to every audience segment. Flexible beaconing supports both client-side tracking via in-manifest signals and server-side tracking for devices without reporting capability.
Move beyond fill rate dashboards with session-level logs, infrastructure success rate monitoring, and ad inventory loss analysis by cause, ADS timeout, creative miss, codec mismatch. Built for operations teams that need to diagnose failures fast and quantify revenue impact accurately.
Run Tune in your private cloud, on any major public cloud provider, or as a managed service, deploying and scaling only the modules you need thanks to its modular architecture.